By Alain Houle, Alco Web Design LLC
- Identify the potential Google search terms for your business. Don’t think only about the goods and services you are offering but also about your customer’s needs. If you are chiropractor, sport injuries might be a good search term. There are free keywords generator tools on the internet, use them.
- Rank the potential search terms based on the relevancy to your business, how often they are used on Google, and how many websites you compete against. There are free keywords ranking tools on the internet, use them.
- Group your best potential search terms by themes and come up with the 2-4 top themes you want to target with your website. Your website will have one GOODS & SERVICES page for each of those themes.
TEXT FOR THE IMPORTANT PAGES
- Websites don’t get Google’s attention, web pages do. You heard it before, content is king and Google looks for pages with original, meaningful, and well organized content. This content is usually found in the GOODS & SERVICES pages of your website.
- Write the textual content for each GOODS & SERVICES page, one page for each theme. The purpose of these pages is to describe the goods and service you offer and to convince the readers that you offer the best value proposal.
- Take it easy on the text, you are not writing a book. Use simple words, short sentences, and short paragraphs. 5th grade English will do the trick.
- The text of your GOODS & SERVICES pages will make or break the success of your website. The text should be user friendly, interesting, and inviting.
- Make sure the top search terms for each theme come naturally throughout the text. If paragraphs don’t contain your top search terms they probably don’t belong to that page.
- Coming up with the right text for your GOODS & SERVICES pages is easier said than done. Work and rework the text of those pages. Getting help from a professional writer might be a smart investment.
- No matter how good they are, your webmaster or professional writer know very little about your business. Get involved with this critical step of the process.
TEXT FOR THE OTHER PAGES
- Your ABOUT US page should convince your visitors that you know what you do, are trustworthy, and bring value. Be personal, be human, be humble, but don’t be bashful. Include your name, address, picture. Talk about the community activities you are involved with, honors you received, your expertise, your company, and what you bring to the table.
- Your HOME page should summarize the goods and services you offer, who are your typical customers, and what kind of company you are. Save some time by reusing some of the text on the ABOUT US and GOODS & SERVICES pages.
- Your CONTACT US page should let your visitors know your operating hours, where is your business, and how to contact you.
- Your TESTIMONIALS, GUARANTEE and other pages should support the message of expertise, honesty, and value that will convince your visitors to contact you.
CREATE YOUR WEBPAGES
- Create your web pages. Use a modern Google friendly and mobile compliant programming tool. I strongly recommend Weebly that is very easy to use and powerful enough to meet the needs of most small business owners. Keep things simple but be creative. Use images and logos to stand out but be careful not take your visitors away from your content.
- Create the sitemap, install the Google Analytics tracking code and setup the Google WebMaster tools. Publish your website and submit it to the major search engines. This is specialized work, seek professional web design help as needed.
OPTIMIZE EACH OF YOUR WEB PAGES (ON-PAGE SEO)
- Google will look for the presence of your keywords in specific visible and invisible areas of your web pages that have to be individually optimized. Optimize each page individually. Textual content and layout changes are to be expected during this step. There are lots of things to look at and specialized tools to facilitate this process. Seek professional on-page SEO help as needed.
MARKET YOUR WEBSITE (OFF-PAGE SEO)
- Internet marketing are promotional activities designed to convince the search engines about the seriousness of an existing website. Since it does not involve modifying your website, internet marketing is often called off-page SEO. There are lots of things to look at and specialized tools to facilitate this process. Seek professional off-page SEO help as needed.
- Setup a Google Local and Bing local account for your business and get reviews from your satisfied customers.
- Exchange links with complementary non-competitive businesses.
- Get listed in key local directories such as yellow pages, Yelp, and others. There are hundreds of them and some of them are specialized by sector (dentists is an example).
- Create Facebook and Twitter accounts and be active in the social medias community, especially if your customers are social media addicted.
- Invest on pay-per-click ad campaigns such as Google AdWords and Facebook
- Create and post YouTube videos.
WORK AND RE-WORK YOUR WEBSITE
- Your competitors always tweak their websites, especially if they see your website on top of theirs on the google search results. If you don’t get ahead of them you will get behind. Don’t think you will ever be done working and re-working yours.
WALK TO THE BANK WITH A SMILE
- There is no magic trick, it is all about knowledge, dedication, and hard work.
- There is no doubt in my mind that if you follow these steps seriously your website will bring customers and will become a cost-effective marketing tool for your business.
We are there to help, contact us or call us at (920) 850-4642. We will get back to you promptly.