By Alain Houle, Alco Web Design LLC
Customer Feedback- It’s important to get some objective feedback about your website design and its contents. Connect with customers and ask them questions such as:
- Could you find our contact details easily?
- Do you like the look and layout of our website?
- Could you subscribe easily to our newsletter?
Blog- When you update your blog on a regular basis and keep adding relevant content to your site, visitors are encouraged to add comments and feedback. This helps you improve the way your site is structured and creates a positive impact.
Sourcing Appropriate Images- It’s best that you use your own images- it’s not really nice to see the same image that you have on your site on a competitor’s site. There is also the question of copyright issues and when you have your own images, it solves both these problems.
Navigation- Once your site is up and running, make it a point to analyze the hits. You are also able to see the duration for which a particular customer was on your site and the links they clicked on. The key pages must be placed strategically & your contact form should not be more than just a couple of clicks away.
There are a number of other aspects that have to be looked into while designing and developing a business website. The one way to get it right is to hire the services of a competent Web Developer. You can contact Alco Web Design or visit our website, www.alcowebdesign.com.