By Alain Houle, Alco Web Design LLC
- Any landing page will need a form that will capture contact data from a visitor to the site
- When you are creating a landing page, it is important that all the content be above the fold. What this means is that the visitor should not have to scroll-down to look at any content
- An effective landing page should also have an image which relates to the call-to-action button. This is the button the visitor clicked on to reach the landing page
- Ensure that the text is direct & simple to read
- Use a very compelling title
- Use short and precise opening and closing paragraphs
- Make use of bullet points in the content (wherever applicable)
- The design of landing pages is crucial and it impacts the conversion rates of the forms on your site
It is important for small businesses to have at least a few landing pages on their websites. But what is more important is that these pages have some means for capturing contact data. Most businesses focus on their organic rankings via Google but tend to forget the sales aspects and strategies.
Why Do I Require Landing Pages?
The final objective of having landing pages, is to have visitors purchase immediately, but this is a very idealistic expectation. Almost 96% of 1st-time visitors are not really ready to buy, and that is exactly why landing pages are important. Once you have some contact data, it will be easier for you to nurture them through the sales funnel and continue marketing to them via phone calls, social media or email. The larger the number of landing pages, greater the chances of generating leads.
We at Alco Web Design have a great deal of experience and expertise in this field. For all your Web design needs contact us or visit our website, www.alcowebdesign.com.