Writing is writing isn’t it? So why making such a fuss about writing for the web? Simple: On the web people do not really read, they skim through. This makes a world of difference!
By Alain Houle, Alco Web Design LLC
On the web people scan through a lot of content within a short period of time simply because they have so much information easily available at their fingertips. If they are unable to find what they are looking for at a glance, they will simply move to another site. Unless they are interested, market research has shown that on an average, a viewer will stay on a site only for 5-20 seconds before they leave.
Tips to create the best Web content
Knowing that you have just a few seconds to make an impact and hold the attention of a visitor, here are a few tips to create engaging Web content:
For any question or for some help with writing content for your website, visit our website or simply contact us, we can help!