Another way to get incoming links to your website is to trade links with other website owners and this is where a reciprocal links page becomes handy. This process works great especially if the link exchange partners are related by businesses, geographical location, or other factor. Therefore, it is a good idea to contact your suppliers, customers, partners, non-competitive resources, etc., and get reciprocal links. Please note that these links are on your website so protect your image and be careful who you get associated with.
To make a long story short, having a links page is not necessary but it is strongly recommended.
Alain Houle, President
Alco Web Design LLC - http://www.alcowebdesign.com
N1337 Westgreen drive, Greenville Wisconsin 54942