Online marketing has now become all-important for businesses large and small. A larger number of people prefer to look online for services and products they need. And so, as a small business owner, you hire the services of a SEO expert and hope that it acts like a magnet and you get a flood of customers. But you don’t see much of an improvement in your sales and you start wondering whether he actually did his job right.
By Alain Houle, Alco Web Design LLC
The Crucial Move
The truth is that an SEO strategy, no matter how strong, will work only in conjunction with a few other things- Google AdWords being a key player in attracting the RIGHT kind of traffic to your site. AdWords or Pay Per Click (PPC) are crucial in getting a good flow of qualified customers to your site. AdWords work in a very simple way. When a user types any word or phrase in the Google search filed, it is an indication that they are looking for something specific.
How You Benefit
If you create a PPC campaign that targets those specific keywords and those ads show up at the opportune moment, you have a qualified customer and a potential sale. AdWords have many benefits such as:
Settings Change- You have the functionality to switch these AdWords on and off, as you require them. This is a great function especially if you want to launch a special time-sensitive offer.
Budget Flexibility- The system allows you to alter your budget and the changes take place the very same day. You can cut down spending on a slow day and up it when you want to.
Measurability- When you set a certain marketing strategy for your website, you also have the functionality to see the exact number of people who have actually clicked on your ad and can also follow their actions on your site.
Transparency- This medium provides you with a lot of transparency and you can effectively track conversion and calculate the cost per conversion. This helps you measure your ROI in quite an accurate manner, as well as your actual profit.
Despite all this functionality, you have to keep in mind that no huge changes are going to take place overnight. It’s also important to ask your online marketing professional about adding Google Analytics to AdWords. This will give your effort the boost it needs and slowly but surely you will start seeing tangible results.
Why is my SEO Strategy not giving me ROI?