|
|
Website Design and Search Engines Optimization (SEO) Tutorials |
|
|
|
 |
Welcome to our small business website design and
search engines optimization (SEO) tutorials where you will find
free, simple, and comprehensive
information, hints, tips, and tools. If you have time to learn,
this section will show you how to get the best of your website
and how to run a successful internet business.
We do not sell books, software, or distribution lists so using
these tutorials will cost you nothing other than your time. We
hope you will find this information useful. If so, please tell
others or better, link to our website. |
|
|
|
|
|
Designing and publishing a
successful website means doing better than your
competitors do. The reality is that 90
percent of what you need to know boils down to
just a handful of key tips. See our
website design process
page for more details. (PDF
available)
|
|
|
A web page may
seem like a puzzle, but keeping the layout
simple and standard will help your
visitors finding what they need. Our
standard website page
layout works well for most websites.
(PDF
available)
|
|
|
Here is a collection of
good looking
websites we hand picked over the
years. Spend some time visiting these
websites as well as the website of
prestigious companies. Look for colors,
layout, navigation, buttons, graphics,
header, etc. Be careful, web design work
is copyrighted. Do not copy the work of
others: Do better.
|
Researching and choosing keywords |
|
Search engines
use keywords to index billion of web pages and
to rank them against each other. If you choose
and use your keywords wisely, you will rank high
with the search engines and happily walk to the
bank. If not, your website will end up buried
among thousand of others and nobody will ever
find it. Researching and
choosing keywords is the single most
important part of your website marketing
strategy.
|
Search engines optimization (SEO) |
|
Search
engines use keywords to index billion of
web pages and to rank them against each
other. Search engines
optimization or SEO is the art of
preparing your web pages for optimal
ranking with the search engines.
|
|
|
Search engines submission |
|
Search engines
submission is the act of telling the search
engines about the existence of your website. There
are many search engines but unless you want to sell
something in foreign countries, you only need to
deal with a handful of major US search engines.
|
|
|
For search
engines, websites receiving lots of traffic must be popular and
therefore deserve to rank higher in the search results. Several
traffic building
techniques are very simple and can be implemented for free.
|
Building website traffic-Get links |
|
|
For search engines, websites receiving
incoming links from popular sites must be popular and therefore
deserve a higher ranking. Getting Amazon, CNN, or Microsoft to
link to your website would give you instant fame and fortune.
Unless you got a brother-in-law working
for these companies, see
how to get links.
|
Turning traffic into sales |
|
Well, now
you have a web site, you have visitors.
This is good but now it is time to
sell. Here are a few ideas for
turning traffic into sales.
|
|
|
Give the
doorman a good tip and you will not have
to wait in line. The same applies to the
search engines. For enough money they will
put your website on top of the search
results. The more you pay, the higher you
get. It is paid
advertising and it might be the right
thing for your business.
|
|
|
|
|
|
