There are 3 main reasons why you should keep your website updated: 

• Woo Search Engines- This becomes the key reason for you to keep your website updated. All search engines prefer websites that are updated frequently and this is why it is important for you to have fresh and unique content  on your site
• Impress Customers- If you have old newsletters etc on your site and, visitors to are going to feel that your company is not doing much. It’s important that your customers feel that you are a company that takes its business seriously and that it evolves
• Attract Inbound Links- When you keep adding something new to your website, people are more apt to notice it and will discuss about it via social media networks, blogs etc and attract more traffic  

How It Can be Achieved
There are a number of ways in which you can keep your website updated: 

• Incorporate a Blog- If you do not have a blog on your site- add one now. It’s a simple way  of adding new content and helps in increasing your credibility  in the industry 
• News Section- This is important too. Even if you feel that there aren’t too many newsworthy things happening in your company, post something related to your business. If you have attended an industry event- write about it; if you have served your 1500th customer- turn it into news piece. This will keep your site on the right side of search engines
• Add images/ videos to your site- Include a gallery page on your site as it’s easy to update this regularly. Also add short and relevant video clips such as product demonstrations and tutorials. Adding a description about each new addition will give your site the search engine  recognition it needs 

Other Things You Can Do
In addition to these things, include testimonials on your site as well as new menu pages. In short, make every effort to keep updating and making changes to your site on a monthly, fortnightly/ even a weekly basis and see the positive impact it has on visitor traffic. 

Alco Web Design can handle all Web Design and development functions. You can contact us or visit our website, www.alcowebdesign.com.

​As a business with an online presence, you have hired a company to handle SEO for you. Analytics show that you also have a significant amount of traffic coming to your website, but your visitors are not staying in your website- They just vanish! This can be extremely frustrating for a business owner. When it comes to catching the attention of customers, the competition is very high.

By Alain Houle, Alco Web Design LLC

Things that Can Go Wrong 
So, what is it that is going wrong and how can it be rectified? If the search engines are bringing visitors to your site, but your site is unable to hold their attention long enough, it may simply means the page layout may dull, confusing, boring, colorless. Be objective when you are looking at your site, and see how the overall effect is, at first glance. If you find that it looks very cluttered and that there is too much of information on the home page- that is likely where your problem lies. 

Things that can be done
The simple fact is that visitors to your site want to see web content that is laid out in an interesting manner. If visitors do not find your site attractive, they will go looking for more attractive ones.  Luckily, this is something that an expert Web Designer will be able to fix for you.  The website layout can be restructured, the clutter can be removed, graphics can be used to emphasize the areas that have more important information and attractive colors can be added. 

In addition to this the links should be placed in such a manner that visitors are able to navigate the site more easily. Making these changes can go a long way in improving your conversion rates and increasing your bottom line.  The longer people stay on your site, more the chance of them making an enquiry or a purchase and that is exactly what successful marketing is all about. 

Marketing Logic
The logic behind this is simple- would you enter a store that had dull and drab window dressing  or one whose display windows were attractively decorated? It goes without saying that you will prefer to shop at the latter and even if both the stores sell the exact same products, when it comes to profitability- it’s the display that will make an impact.

Similarly, when you have a website, you want to catch the attention of your visitors and encourage them to browse around- that is exactly what good web layout will do for your site. For more information and the best Web Designing services, contact us or visit our website, www.alcowebdesign.com.