​So your website has been designed and launched and you breathe a sigh of relief and think you can just wait for business to start flowing in and profitability to increase. But the truth is that launching a website is only the start. In order for it to keep attracting traffic, you will have to ensure that is properly maintained. 

Website Maintenance Tips 
Your website it is a reflection of the condition of your company and everything has to be crisp and fresh. Keeping your site updated is about ensuring that the content is current as well as the graphics, videos, and everything else too. Things change quickly with computers and your SEO strategy will also have to be periodically tweaked. The different things that you have to do watch for are: 

• The pages should have fresh content 
• Ensure that the contact information is updated
• Make sure that all the press release and news items are current 
• The text  should be completely  reviewed  for editing 
• Price of products in the shopping cart should be  reviewed and updated
• Remove  the old products from the shopping cart & add specials
• The images  should be tagged  properly and should be relevant 
• All business information and changes to staffing etc should be updated  

An Extensive List 
As you can see, this is quite an extensive list, but having a site with old and irrelevant information hurts more than it helps. As a business owner, you may not have the time or the knowledge to deal with those updates.This is exactly why you should have your Web design company handle your updates.  

Cost-Effective Solutions 
Most Web Design and Development companies offer periodic maintenance options to ensure that your site stays crisp and fresh and that it continues attracting traffic. For more information about maintenance options for your website, contact us or visit our website at www.alcowebdesign.com.  We will provide you with very cost-effective solutions that will ensure your website continues to generate business year after year.

The Relevance of Analysis
The main reason is because the sites that are successful help their visitors meet the main reason for their visit without any kind of fuss. A large percentage of sites either underperform or fail because they do not focus on the business objectives of their sites and do not measure the performance of their online platform against their target audience. This is where website analysis comes into the picture. A good web design and development company will also always provide website analysis services. 

In-Sync with Your Audience
The software shows you how successful you have been in meeting the objective of your site. It will also reveal exactly which of the marketing channels are functioning & which ones aren’t; the pages or sections of your site that are popular and which ones your visitors are avoiding. When you have all this information, the company that is helping you with online marketing will then draw out a detailed marketing strategy and alter certain elements of your website so that it actually works for your business. 

Local Marketing Strategy
If certain marketing channels do not seem to be working for you, it’s best to abandon them and focus on the ones that are giving you more visitors and business. In addition to these functions, website analysis tools are also able to capture the geographical location of your customers and if you are using Local SEO and targeting local customers, you will also get a view about how well the strategy is working.

As an online marketer, you have to learn to be flexible and adaptable and it’s also very important to have a very good online marketing partner to help you with Web Analytics. For more information, contact us or visit our website, www.alcowebdesign.com.

​There are a number of things that business owners can do on a regular basis to get better results from their websites. Here is our guide that will give you an idea about the things you can do

By Alain Houle, Alco Web Design LLC

Relevant Content- Google keeps updating its algorithms on a regular basis and the focus now is on having quality content on your website. What’s important is that the content that is on your site has to be updated, changed and added to, with regularity and at frequent intervals.  Fresh content keeps your site at the top of search results, keeps visitors engaged and interested and ensures that repeat visitors have something new to look at when they visit your website

Customer Feedback- It’s important to get some objective feedback about your website design and its contents. Connect with customers and ask them questions such as:

• Could you find our contact details easily?
• Do you like the look and layout of our website?
• Could you subscribe easily to our newsletter?

These are the kind of questions that reflect all the goals of your business website.  For instance, if you want people to subscribe to your newsletter, the subscription process should be easy and have as few clicks as possible.

Blog- When you update your blog on a regular basis and keep adding relevant   content to your site, visitors are encouraged to add comments and feedback. This helps you improve the way your site is structured and creates a positive impact.

Sourcing Appropriate Images- It’s best that you use your own images- it’s not really nice to see the same image that you have on your site on a competitor’s site. There is also the question of copyright issues and when you have your own images, it solves both these problems.

Navigation- Once your site is up and running, make it a point to analyze the hits. You are also able to see the duration for which a particular customer was on your site and the links they clicked on.  The key pages must be placed strategically & your contact form should not be more than just a couple of clicks away.

There are a number of other aspects that have to be looked into while designing and developing a business website. The one way to get it right is to hire the services of a competent Web Developer. You can contact Alco Web Design or visit our website, www.alcowebdesign.com.