Get Found by Local Customers

Local sales are important for most small businesses. If you expect your website to be found by local customers, it must include pointers about your physical location and the area you operate in. Here are a few simple ideas to clearly tell Google and your customers where you are doing business.

By Alain Houle, Alco Web Design LLC

Website Footer
Your business name, address, and phone number should appear on the footer of each of your pages. In addition to tell Google about your physical location, it makes it easy for potential customers to contact you. If you serve multiple cities, you could identify the top 3-4 cities in a statement like “Proudly serving the Green Bay, Oshkosh, Appleton, and surrounding communities”.

About Us Page
The main purpose of the About Us page is to tell your visitors about yourself and your business. It is also a great place to add physical locations you’re trying to rank for. For instance, “I create websites for small-business owners in the Appleton Fox Valley”.

Testimonials Page
The main purpose of the Testimonials page is to help build trust with potential customers. But including the customer’s physical location also tells Google about your operating area. Use the same concept for your Facebook, Yelp, and Google My Business pages.

Multiple Location Pages
If your business operates from multiple locations, create separate pages for each location and include localized content on those pages such as address, phone numbers, hours of operation, etc.. But also take the time to include references to community involvement activities, support for local non-profit organization, local events or partnerships you might be part of.

FAQ Page
Creating FAQ pages on your site is also a great opportunity to add local content and references while answering questions from your potential customers. Where are you located, who are your customers, etc.

Contact Us Page
Having a Google Map on your contact us page makes it easy for Google to verify your physical location.
 
Summary
If you expect your website to be found by local customers, it must include pointers about your physical location and the area you operate in. Don’t overdo it but sprinkle geographical pointers throughout your website wherever it makes sense for your visitors.

You got a website that brings little or no business? Alco Web Design specializes in SEO services for small business owners of the Appleton Fox Valley area. We are there to help, contact us or call us at (920) 850-4642. We will get back to you promptly.