The Benefits

• Targeted Exposure- In order to make significant online sales, every business has to get a sufficient amount of exposure. Just having an online presence is not sufficient and guest blogging is one of the methods of getting that attention.
• Qualified Traffic- The quality of traffic to your site increases when you have good guest-posts on it. You are able to leverage the existing loyal follower-base from other blogs and then direct them to your own blogs.
• Credibility- It’s very easy for any business on the internet to claim that they are experts as there really is no strong method of validating that claim. But the minute you have some authoritative guest posts on your site, it automatically increases your credibility as these blogs act like an endorsement.
• Networking Channel- Guest blogging is a great way of connecting with influential people in your field like industry experts, entrepreneurs and decision makers.
• Link-Building- Though this is not the primary function of guest blogging, it is the best way of bringing all those valuable links to your site and making visitors sit up and notice you. It’s a great way to impress Google as well.
• Social Networking- Most blogs share their content with their respective social media followers. Automatically, all the people who are following those blogs on the various social networks also get notifications about your posts.

We Handle it All
All of this simply means that guest blogging opens up a treasure house of new business opportunities for you. Alco Web Design knows and recognizes that it is very difficult for you to keep track of activities such as these, and we help with handling all guest blogging activities on your website. For more information, contact us or visit our website, www.alcowebdesign.com.

Quality Falls Victim to Quantity
Typically, any website that had a lot of incoming links would have a higher ranking in comparison to a rival website that had fewer rankings and many businesses would approach SEO companies with these link building requests.  The latter  would go all out and have a flood of backlinks leading to their client’s sites and everything seemed to work well at that point of time. But most SEO companies also just focused on building links without checking on their relevance or quality.

There was a time when Google did not care too much if a Dentist’s site had a self-storage or home improvement company link leading back to it. But then Google changed. In 2011, it introduced its Panda update and later in 2012, the Penguin update was released. With these updates, the focus shifted from quantity to the quality of links. Panda hounded the sites that had bad links and Penguin followed in hot pursuit. Very soon, many websites saw that their rankings were dipping and so were the traffic and their revenues.

The Bad Link Haunting
The fact of the matter is that even some bad content or links that have been built a number of years ago, can come back to haunt you now. If that has happened to your site, one way of recreating your credibility is to identify those bad links and eliminate them. If Google hasn’t penalized you yet, consider yourself lucky but don’t sit pretty.

Do not wait for bad links harm your website and do nor risk getting banned. Contact Alco Web Design and we will go through all the backlinks to your site with a fine-toothed comb, clean them out and ensure that these bad links don’t mar the credibility of your business. We can also help in building relevant and valid backlinks to your site. For more information, you can contact us or visit our website, www.alcowebdesign.com.