The Local SEO Strategy
Many small business owners believe that having a website is enough- but very frankly, it’s not to get your website on top of the Google search results. If you are a niche business that caters to local customers in your town, city or region, the SEO strategies you follow will be very different from the ones that are followed by global corporations who also deal with international customers. This is what will help:

• Local Maps- A large number of people now use Google, Apple map and Bing technology to look for local businesses. Having good pictures, reviews and content from customers is one way of ensuring that you are noticed. All of this should also have all the relevant keywords placed in it
• Indexing- It is important that your site be indexed on local search engines. This step is one that comes before ranking 
• Ranking- Your sites will have to be ranked locally. Keywords that are specific to your community is what comes next. These should be targeted based on geography
• Common Local Searches- Your business should be listed in applications like Facebook, Foursquare and CitySearch. When any prospective customer looks for your product/service via their mobile phone, your business will show up there
• Keyword Optimization- It is important to maintain a balance between the service/product you are selling, the target location and the keywords that are used on your site
• Local Directory Listing- Your website should feature on all the local website directories which are specific to your product/service
• Social Media- These sites are a great way of getting more local visibility and they offer Local SEO
• Google Analytics- This is a vital point and installing Analytics on your business website helps you make smart marketing decisions and will help you strategize from a local marketing perspective

We can help in all kinds of smart, intuitive and innovative web design and Local SEO strategies and you will notice the boost it gives all your online marketing initiatives.  Contact us or visit our website, www.alcowebdesign.com to understand how we can help you with Website Design and online marketing. 

The Crucial Move
The truth is that an SEO strategy, no matter how strong, will work only in conjunction with a few other things- Google AdWords being a key player in attracting the RIGHT kind of traffic to your site. AdWords or Pay Per Click (PPC) are crucial in getting a good flow of qualified customers to your site. AdWords work in a very simple way. When a user types any word or phrase in the Google search filed, it is an indication that they are looking for something specific.

How You Benefit
If you create a PPC campaign that targets those specific keywords and those ads show up at the opportune moment, you have a qualified customer and a potential sale. AdWords have many benefits such as:

Settings Change- You have the functionality to switch these AdWords on and off, as you require them. This is a great function especially if you want to launch a special time-sensitive offer.

Budget Flexibility- The system allows you to alter your budget and the changes take place the very same day. You can cut down spending on a slow day and up it when you want to.

Measurability- When you set a certain marketing strategy for your website, you also have the functionality to see the exact number of people who have actually clicked on your ad and can also follow their actions on your site.

Transparency- This medium provides you with a lot of transparency and you can effectively track conversion and calculate the cost per conversion. This helps you measure your ROI in quite an accurate manner, as well as your actual profit.

Despite all this functionality, you have to keep in mind that no huge changes are going to take place overnight. It’s also important to ask your online marketing professional about adding Google Analytics to AdWords. This will give your effort the boost it needs and slowly but surely you will start seeing tangible results.

You struggle with your website ROI? Alco Web Design specializes in SEO services for small business owners of the Appleton Fox Valley area. We are there to help, contact us or call us at (920) 850-4642. We will get back to you promptly.