This is how Google Adwords works: 

• A user types the keywords or the search terms for the products/services he or she is looking for 
• Once the keywords that a business has chosen for their site, match the ones that users are searching for, your AdWords will be displayed above or adjacent to the search results
• Once an interested user clicks on your ad, they will be directed to your website for more information or to purchase the product/service 

Google AdWords have proved to be one of the most-effective forms of paid online marketing. Though the working seems pretty simple, it takes the expertise of a professional to ensure that the campaign works the way it should.  Take a look at the benefits of PPC: 

• Measurability- With Google AdWords, it is possible to measure every aspect of your marketing campaign. You will have access to information like the number of clicks that were actioned & the number of impressions. You will also know what the CTR or the Click-Through-Rate is. You will also be able to measure the  total number of conversions & the conversion rate, the cost per click & cost per acquisition
• Cost Effective- This is a very effective advertising medium as you pay only when a user actually clicks on a particular ad. You also have the option to “switch-on” and “switch-off” Google AdWords as required and this gives you the flexibility to choose the amount you want to spend
• High Relevance- Since all the high-relevance ads are displayed, it effectively levels the playing-field for all advertisers 
• Highly Targeted- Google uses very sophisticated targeting capabilities. This provides you various channels via which you are able to make changes to your campaigns, as required. You can use aspects like Language Targeting, Location Targeting, Mobile Targeting and Re-marketing. This adds punch to your advertising campaign

Expert Online Marketing Services
As with any online marketing campaign, the important aspect is to ensure that you have a well-established and credible company handling the work for you. Alco Web Design has the expertise to provide you with very impactful Google AdWords solutions which ensures tangible results. For your entire Web Design and Google AdWords needs contact us or visit our website, www.alcowebdesign.com.  

If you have heard about landing pages and wondered what their relevance is- read on. The primary aim of having landing pages is to effectively convince your visitors to provide you with his/her information in lieu of a good product or service offer. It is an ideal way of converting a visitor into a lead. 

It is important for small businesses to have at least a few landing pages on their websites. But what is more important is that these pages have some means for capturing contact data. Most businesses focus on their organic rankings via Google but tend to forget the sales aspects and strategies. 

Why Do I Require Landing Pages?
The final objective of having landing pages, is to have visitors purchase immediately, but this is a very idealistic expectation. Almost 96% of 1st-time visitors are not really ready to buy, and that is exactly why landing pages are important. Once you have some contact data, it will be easier for you to nurture them through the sales funnel and continue marketing to them via phone calls, social media or email. The larger the number of landing pages, greater the chances of generating leads. 

We at Alco Web Design have a great deal of experience and expertise in this field. For all your Web design needs contact us or visit our website, www.alcowebdesign.com.