Every small business operates in a very competitive marketplace. Now more than ever, it has become necessary for every business big and small to focus on providing its customers with value for money and being where they are.
The pandemic has created an unprecedented situation not just in the US but across the globe, leaving marketers struggling with developing strategies that will help their clients get the traction they need in these difficult times.
By Alain Houle, Alco Web Design LLC
Staying In-Sync with Customer Needs
While consumer focus may have changed a little bit, there is still a requirement for various services and products. This is why it is even more important today than before to focus on updating your website.
While this will give you some amount of business today, it will also help you come out ahead of the game down the track. Most businesses indeed have experienced some amount of downtime on regularly scheduled programming at the moment. However, you can make a shift in your marketing strategy, and your website is one of its most essential aspects.
It is in crucial to understand that just building a website and forgetting it does not work. It needs to provide value to your users in a meaningful and easy way. You need to maintain the website and update it so that it is in line with the current needs of the customers.
Enhance Your Online Presence
The need of the hour today is to ensure that you are providing even more value to your customers and understanding their needs during the pandemic. Due to social distancing norms and trends in place, an increasing number of people are staying at home.
It also means that they have more time to surf various websites and are relying on the internet to shop online, more than ever before. Even people that would typically head to brick and mortar stores are now choosing to shop online, and this trend is not going to change anytime soon.
As a smart marketer, you need to take this opportunity to update your website and bring it up to the mark so that it can meet these latest requirements. If you do not have a website at all, consider investing in one so that you have a presence in the online space where a large number of customers now are.
Keep Your Website Updated
If you already have a website, there are various aspects you need to focus on, including:
For more information about how you can design a website that caters to customers’ needs today, contact Alco Web Design LLC. The number to call is 920 850-4642. You can also fill in this contact us form and we will get back to you promptly.
A few months ago, Google announced that they are starting to use the mobile version of websites for indexing and ranking purposes. This change recognizes that more and more people are using mobile devices to perform internet searches to the point that Google believes its primary users are now mobile. How does it affect Small Business Website Owners?
By Alain Houle, Alco Web Design LLC
How does Google Mobile-First Indexing affect my small business website?
Google is the king of the search engines and they do not have any intention to lose their leadership position. This means that this transition to Mobile-First Indexing will be progressive and coordinated. Google already announced that the transition will be done by waves with the websites that follow the best mobile practices going first. Website owners will be notified via email when their website gets migrated.
What if I do not have a mobile website?
According to Google, they will continue to have one single index for serving search results. Historically, the desktop version was indexed, but increasingly, the mobile version will be used. If you only have desktop content, your website will continue to be indexed, at least for now…
Are non-mobile compliant websites being penalized?
According to Google, content gathered by Mobile-First Indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content, at least for now…
What should I do next?
For some time, Google has been encouraging webmasters to make their content mobile-friendly. The Google Mobile-First Indexing initiative is a strong signal that the future of the web is mobile.
In addition to your mobile visitors that could use a website that displays well and is easy to use on a wide variety of screen sizes, Google is about ready to slap your fingers for not having a mobile compliant website.
At Alco Web Design, we have the expertise to create or analyze a mobile version of your website. For help or more information, call us at (920) 850-4642 or fill in this contact us form, we would be happy to help.
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!