By Alain Houle, Alco Web Design LLC
Now, users are required to create a Google Adwords account. This is just a one-time inconvenience for any Google advertiser and website marketing will now have to be tackled differently. The missing keyword data “not provided” will definitely impact online marketers. It is a very effective indicator of what topics actually work and new topics can be uncovered.
There are certain impacts on Internet marketing. There will be no more keyword-specific website traffic. Keyword-specific trends cannot be tracked over time-by geography or seasonality. Marketers will no longer be able to iteratively optimize efforts based on the user content. It will not be possible to determine brand Vs. non-brand keywords mix, which is a reflection of impact of the other media-driving searches (earned, ads, owned, shared).Unless you are advertising with the Google’s AdWord program, the insight is now gone.
However, marketers do have some alternatives. They will be able to correlate the keyword content mapping & ranking of any page to the traffic of that page. From the keyword glossary, it will be possible to map the keywords that are most relevant for the corresponding and optimized web pages. They can also check relative ranking of the keywords & pages and the organic referred-search traffic to those specific pages. They can line-up all the page metrics and get some idea about the search performance
However, all of this is based on the singular assumption that pages that are optimized for specific phrases, (with higher-ranking and higher traffic) are a result of attraction of those designated phrases. For additional details about Search Engine Marketing and SEO, feel free to contact me or visit my website at www.alcowebdesign.com.