Search Engines Optimization (SEO) is the art of bringing your website on top of the Google search results, where it can be found by potential customers. Once your website is up and running, you might want to consider using the following Google Website Optimization Tools to get the most of your investment.
By Alain Houle, Alco Web Design LLC, Appleton Wisconsin
Google Business Profile (AKA Google My Business)
Google maintains a directory of all businesses around the world and relies heavily on it when returning search results. If you have a website, Google probably already knows about your business. But for maximal ranking on the search results, you need to formally claim your Google business listing and make sure all related details are accurate and thorough. Creating and managing your Google Business profile is relatively easy, totally free, and does not require any changes to your website. Here are a few useful links:
Google Search Console (AKA Google Webmaster Tools)
Google Search Console provides detailed information about the health of your website, highlighting technical issues and security concerns. Correcting those issues will ensure that all your web pages are properly scanned and indexed by Google. Google Search Console is a free service, but it requires minor changes to your website. Here are more details:
Google Analytics provides powerful tools to understand your visitors’ origin, behaviors, trends, and patterns while visiting your website. This information can be used to optimize the performance of your website. Google Analytics is a free service, but it requires a Google account, an initial setup, and minor changes to your website. Here are a few useful links:
About Alco Web Design
Alco Web Design provides small business website design and SEO services for a professional and cost-effective presence on the web. We are a small business and understand the needs of small business owners. We provide personalized and dedicated services, and you ALWAYS deal directly with the owner.
Please do not hesitate to contact us to discuss how the Google Website Optimization Tools could benefit your business.
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!