Benefits of Local SEO for Small Businesses

Local sales are important for small business owners. Everyday large and medium-sized businesses compete with each other for online recognition. And so, if you are a small business with a more localized audience, you may go unnoticed in this crowded marketplace. This is where Local SEO comes in. 

​By Alain Houle, Alco Web Design LLC

​Every business owner knows exactly how important it is to have a user-friendly website that showcases relevant information, looks great and functions well. While all of these are very important aspects of building a website, it’s crucial to optimize your site properly too. Local sales are important to small business owners. Using the right kind of SEO techniques will help ensure it get the visibility needed to attract the right customers and improve conversion rates.

Search Engine Optimization (SEO) is crucial in building brand awareness for your company or business. This is because online users are more likely to trust sites that are amongst the top 10 on the SERPs (search engine results pages) than brands that aren’t.

What is local SEO?
Local SEO is a very specific and effective method of online marketing that gives small businesses the chance to promote their services and products to a niche, local audience. When you use Local SEO, local business directories such as Yelp, Yellow Pages, and Google Local will send local customers to your website.

Local SEO promotes your business’ name, address, phone number, as well as the products and services YOU offer, and not just your website. Including Local SEO in your overall marketing strategy can help you reach local customers that are more inclined to purchase your products and services.

The benefits of Local SEO 

• Regardless of the size/type of your local business, a targeted approach towards web traffic can increase your overall sales. The right techniques will help you reach customers when they’re actually ready to buy.
• While it’s important to have higher traffic numbers, they don’t necessarily always bring in more sales. It’s crucial to learn more about your site visitors’ location, their marketing preferences, and interests. A well-planned Local SEO strategy can help a business understand what types of strategies rivals use and how to use a customized approach suited to their business.
• When the right users are targeted, you will automatically find there is a rise in conversions. Local SEO will help your businesses target the right visitors so you benefit from long-term sales success.
• You should conduct some research on the competition. Begin by thinking of your site’s commonest search terms; these will give you an idea of which other businesses are implementing similar online marketing strategies. It might seem like a monumental task to compete against larger companies, but local searches are far less competitive.

By using the right Local SEO strategy, you have every chance to establish yourself locally. We at Alco Web Design LLC can provide custom Local SEO solutions for your small business; please call us on 920 850-4642 or fill in this contact us from and we will get back to you promptly.