There are thousands of search engines out there, which ones should I pay attention to? Most of them are for specialized industries or regions of the world and are marginally used in the US. Once you weed them out you end up with the US major search engines that we all know well. By Alain Houle, Alco Web Design LLC If you browse the web you will find many studies showing the market share of each of those search engines. The numbers vary a bit from study to study but the main take away is that Google is used for about two thirds of the US internet searches; this does not leave much for Bing, Yahoo, Ask, and AOL. Since my customers deal with the realities of limited time and budget, I usually recommend them to optimize their website primarily for Google. Be Wary of SEO ShortcutsMany SEO companies offer Search Engines Optimization services. The waters of SEO are infested with sharks that use shortcuts designed to trick Google. This sometimes results in short term gains but will eventually get you in trouble when Google figures out you are cheating. Good, sustainable SEO is hard work and there is no free lunch. Get informed and be careful who you work with. Visit our blog to learn more about SEO and Search Engines Optimization. Why SEO Services from Alco Web Design?SEO is a complex field and there is no one size fit all solution. We offer personalized services and you ALWAYS work directly with the owner. We offer the best value in small business SEO services in the Appleton Fox Valley. Please call 920-850-4642 or use the contact form to get started.
Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 [email protected] Every day I work with small business owners that try to save money by doing all or part of their website work themselves. Most of the time it is not a good idea because the time spent on the website is simply taken away from the time spent on their business. In other words, they should make much more money running their business instead. By Alain Houle, Alco Web Design LLC My most successful customers are those who work closely with me to design\optimize their websites and save their time and energy for free internet marketing. Internet marketing is the art of turning your website into a powerful marketing tool. Many internet marketing techniques do not require any specific knowledge and can be implemented for free. Here are a few ideas:
Please do not hesitate to contact Alco Web Design or to visit our website if you have any questions about free internet marketing.
Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 Website promotion is an extension of conventional marketing and advertising. Every time you open the mouth, tell the world about your website. Your website name should appear on your business card, letter heads, invoices, yellow pages, promotional items, advertisement, ect. By Alain Houle, Alco Web Design LLC
Please do not hesitate to contact Alco Web Design if you have any questions about how to build initial website traffic for free. Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 Local sales are very important for many small businesses and having your website found by local customers will send them to your virtual door steps. Claiming and registering your small business with the major local search directories often makes a huge difference on the performance of your website, take the time to do it right. By Alain Houle, Alco Web Design LLC There are hundreds of local search directories and it is not practical to register your business to all of them so you should focus on the major ones.
Here is a list of the top local search directories: Google Places, Yahoo! Local, Bing Local, SuperPages, YellowBook, YellowPages, Yelp, Citysearch, Merchant Circle, Topix, Insider Pages Please do not hesitate to contact Alco Web Design if you have any questions about how to use the local search directories. Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 Having visitors to your website is a good but selling the goods and services you are offering is much better. These days people use the web when shopping and a well-designed website is often the final resource that determines whether you get the business or not. By Alain Houle, Alco Web Design LLC Google will bring visitors to your website but ultimately your website has a sales pitch to deliver. Here is how to turn visitors into customers:
Please do not hesitate to contact Alco Web Design if you need any help turning you visitors into customers. Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 Local sales are very important to many small businesses and having your website found by local customers will send them to your door steps. By Alain Houle, Alco Web Design LLC
Google Places is the new name for Google Local. All Google search results are based on keywords but Google Places also uses geographic distance to list local businesses on top of the search results, just below the sponsored links. This area is prime real estate for any businesses interested by local sales. Google Places is a free service; here is how to get a good ranking with Google Local search results. MAKE SURE YOUR WEBSITE IS CONTENT RICH AND GOOGLE FRIENDLY
MAKE SURE GOOGLE KNOWS WHERE YOUR BUSINESS IS LOCATED
CREATE YOUR GOOGLE PLACES LISTING (http://www.google.com/places/) BUILD TRUST (Google Places will validate your listing from multiple sources, make sure your business information is consistent)
Alain Houle, President
Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942, 920-850-4642 Nobody can guarantee top ranking with Google or with any search engines because of uncontrollable factors external to the website itself. Examples are what other websites link to yours, what your competitors do, how the ranking is determined, etc. There are a lot of sharks out there that will gladly take your money and offer you a top 10 ranking guarantee but only with obscure keywords that nobody searches for and won't help your business. At Alco Web Design we create Google friendly websites, help you choosing your keywords, analyze your web pages, recommend changes to maximize your ranking, and provide suggestions on how to make your website more attractive to Google. We guarantee honest and professional website design and optimization work that maximizes your investment. PS: As of today, my own website www.alcowebdesign.com ranks #3 on Google with “website design Appleton”. Not bad!!! |
Your HostMy name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!
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