Elements of a Small Business Website
A small business website is considerably smaller than for a large corporation and will have fewer pages. But it is crucial that your business website is well-planned and well-designed as that helps improve sales and profitability. Here are some important aspects to keep in mind while building a small business website.
By Alain Houle, Alco Web Design LLC
Regardless of the size of your business and industry you operate in, it is important to have a solid online presence; and one of the most important components of this online presence is your company website.
Contact information should feature on every page
Studies have proved that a large percentage of visitors that look for your website do so to find your address and contact number. This makes it important to include your contact details on every page. Not only will it become easier for visitors to locate this information, but it will improve your local ranking too.
Include geographically-targeted keywords (including geographical info)
If you want to rank higher on the SERPs (Search Engine Results Pages), you will need to conduct some research on what the targeted local keywords are. These long-tailed keywords should be included in all your on-page content, blog content as well as service descriptions.
Ensure your site has customer testimonials and that there are online reviews
Almost 80% of customers read online reviews before they purchase a product or service. This makes it important for you to have plenty of online reviews and testimonials. While you can’t compel customers to write these, you can always encourage them and request them to write a review if they are happy with your services. This gives prospective customers the assurance that they are dealing with a credible company and they will be keener to do business with you.
Keep your blog updated
Just as it is important to have a blog on your website, it is crucial that you keep the content fresh and updated. When you post relevant and engaging content online, it tells customers they are dealing with a knowledgeable company that is serious about its business and that helps increase sales. Aside from this, blogging also helps boost your ranking on the SERPs. All your blogs are pages that will be indexed by Google; over a period of time this becomes a large amount of content on your website and is something Google takes into consideration.
Include images and other visuals
Make sure that you mix the content on your website with good quality, relevant and interesting visuals. These could be in the form of images, videos, and infographics etc. Not only does this break the monotony of reading text, but improves the appearance of your website as well.
You need a knowledgeable and experienced web designing company to handle small business website design. We at Alco Web Design LLC can provide custom Local SEO solutions for your small business; please call us on 920 8504642 or fill in this contact us from and we will get back to you promptly.
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My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!