Every business owner knows the importance of having an online presence and makes every effort to see that it is maintained well and has all the right SEO elements. However, what a number of people fail to focus on are external Web properties. This may sound a little complex, so let us break it down for you.
By Alain Houle, Alco Web Design LLC
For any strong local business, it is very important to invest in local reviews, maps and directories. If you only spend all your optimization efforts on your site, chances are that you are going to miss out on some fantastic opportunities. Google keeps changing its algorithms on a regular basis and in July 2014, the Pigeon update added more importance to local maps as well as directory websites such as Yelp.
About Local Searches
It’s important to understand how local searches are relevant. For instance, when you look for “hardware store Greenville” you will have to actually scroll past 3 map listings as well as 3 organic ones before a local website listing shows up on the page. Typically, that means the first local business listing is in 7th position on the page. It’s not likely that many people will scroll down that far and reach your website result. This is why it’s crucial to optimize your online presence with Google Maps and Directory Sites.
Things to Do
When people are in a particular area and are looking for a business, it’s very important that they be able to find your company quickly and easily or else they will simply take their business to your competitor. These are the things you should focus on:
Get the help of a professional Web Design and Online Marketing company like Alco Web Design to manage your ongoing SEO strategy on Google Maps and Yelp. You can contact us or visit our website at www.alcowebdesign.com.
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!