A Quick Guide to Website Growth

​There are a number of things that business owners can do on a regular basis to get better results from their websites. Here is our guide that will give you an idea about the things you can do

By Alain Houle, Alco Web Design LLC

Relevant Content- Google keeps updating its algorithms on a regular basis and the focus now is on having quality content on your website. What’s important is that the content that is on your site has to be updated, changed and added to, with regularity and at frequent intervals.  Fresh content keeps your site at the top of search results, keeps visitors engaged and interested and ensures that repeat visitors have something new to look at when they visit your website

Customer Feedback- It’s important to get some objective feedback about your website design and its contents. Connect with customers and ask them questions such as:

• Could you find our contact details easily?
• Do you like the look and layout of our website?
• Could you subscribe easily to our newsletter?

These are the kind of questions that reflect all the goals of your business website.  For instance, if you want people to subscribe to your newsletter, the subscription process should be easy and have as few clicks as possible.

Blog- When you update your blog on a regular basis and keep adding relevant   content to your site, visitors are encouraged to add comments and feedback. This helps you improve the way your site is structured and creates a positive impact.

Sourcing Appropriate Images- It’s best that you use your own images- it’s not really nice to see the same image that you have on your site on a competitor’s site. There is also the question of copyright issues and when you have your own images, it solves both these problems.

Navigation- Once your site is up and running, make it a point to analyze the hits. You are also able to see the duration for which a particular customer was on your site and the links they clicked on.  The key pages must be placed strategically & your contact form should not be more than just a couple of clicks away.

There are a number of other aspects that have to be looked into while designing and developing a business website. The one way to get it right is to hire the services of a competent Web Developer. You can contact Alco Web Design or visit our website, www.alcowebdesign.com.