How Can Press Releases Help my Website?

The primary purpose of a news release is to provide consumers, journalists and bloggers an overview about anything interesting & newsworthy about your services, products or company.

By Alain Houle, Alco Web Design LLC

A press release, also called a news release, is a short article that is written in a very factual way. The idea also is to avoid sales or advertising language. This may include announcements about new product/ services releases, expansions, new offices, team members or charitable contributions. As a matter of fact, there are an endless number of topics for press releases.

Free Publicity
Press releases are very inexpensive to prepare & distribute in comparison to the price of print/ online advertising and the former also provide you with comprehensive coverage. Whenever members of the news media write any news story based on your company’s press release, it automatically generates free publicity for your company. If the reporters find that release newsworthy, your story can also show up in numerous new publications. It can also get carried on the major networks and talk shows.

The Benefits
The press release medium is a very flexible one. If you are looking to publicize only in the local markets, we at Alco Web Design can create copy that is directed at local publications. On the other hand, if you are looking for global publicity, that is possible too.  There is also a constant demand for new angles and information for news stories. Press releases can help your website and business as they are:

• Low cost
• Provide higher visibility for your company
• Attract new customers
• Attract new investors
• You get free publicity

Adding Credibility
Whenever the media/ bloggers write about your company’s news release, the completely free publicity that is generated provides more credibility & value to your company which is one of the major benefits. From the stand-point of a consumer, editors who have reported on your company’s news release are considered to be disinterested parties. This means that they cover your announcement based on public demand for useful and relevant information.

This kind of 3rd-party credibility provides a boost to news stories that any kind of paid advertising will not be able to provide. In short, press releases are a form of very effective indirect marketing. For additional details about how press releases can help your website, feel free to contact me or visit my website at www.alcowebdesign.com.