How Web Analytics Can Help You Turn Visitors into Buyers

As an online retailer it’s very important for you to know where the visitors to your site are coming from, what pages they are navigating to and the actions they are taking, once they are on the site. Having a view of this information and being able to analyze that information will help you shape your business website in a much better way  to your customer’s needs. There are a number of instances in which even very expensive-looking websites will fail miserably while some very simple and basic ones will succeed. So why exactly does this occur?

​By Alain Houle, Alco Web Design LLC

The Relevance of Analysis
The main reason is because the sites that are successful help their visitors meet the main reason for their visit without any kind of fuss. A large percentage of sites either underperform or fail because they do not focus on the business objectives of their sites and do not measure the performance of their online platform against their target audience. This is where website analysis comes into the picture. A good web design and development company will also always provide website analysis services. 

In-Sync with Your Audience
The software shows you how successful you have been in meeting the objective of your site. It will also reveal exactly which of the marketing channels are functioning & which ones aren’t; the pages or sections of your site that are popular and which ones your visitors are avoiding. When you have all this information, the company that is helping you with online marketing will then draw out a detailed marketing strategy and alter certain elements of your website so that it actually works for your business. 

Local Marketing Strategy
If certain marketing channels do not seem to be working for you, it’s best to abandon them and focus on the ones that are giving you more visitors and business. In addition to these functions, website analysis tools are also able to capture the geographical location of your customers and if you are using Local SEO and targeting local customers, you will also get a view about how well the strategy is working.

As an online marketer, you have to learn to be flexible and adaptable and it’s also very important to have a very good online marketing partner to help you with Web Analytics. For more information, contact us or visit our website, www.alcowebdesign.com.