In competitive environments, even well designed and well optimized websites have difficulties to stand out and draw their share of visitors. Internet marketing are promotional activities designed to bring potential customers to a website. Here is list of them, please visit our internet marketing page for more details.
By Alain Houle, Alco Web Design LLC
Tell the world about your website: Tell your suppliers, customers, colleagues, partners, friends, family, baby sitters, church members, etc. and invite them to visit your website. Give them an incentive by offering an on-line coupon or some information only available on your website.
Conventional advertising techniques: Your website name should appear on every email message you send, business card, letter heads, invoices, yellow pages, promotional items, advertisement flyer, etc. Radio & TV ads, they still work, use them!
Get linked: Ask your suppliers, customers, partners, chamber of commerce, business associations, town hall, local paper, non-competitive businesses, etc. for links to your website. Figure out who links to your competitors and request links to your website. Grease the skid by offering a reciprocal link.
Give a reason to your visitors to come back to your website: Periodically change content, offer sales and promotions, create on-line only promotional items, etc. Publish a blog and send newsletters or periodic emails with links back to your website.
Facebook: I hate Facebook but with 1 billion accounts, Facebook is a force to be recognized. Create a Facebook page and periodically post new information inviting people to visit your website. Once again, give them an incentive by offering an on-line coupon or some information only available on your website. Consider doing the same for Twitter.
YouTube: Create video(s) about your company, post them online and invite viewers to visit your website. YouTube is owned by Google that will reward you for your effort. Create a YouTube channel and group all your videos so they are easy to find.
Local listings: Remember the old Yellow Pages phone book? Many websites offer an electronic version of the Yellow Pages and will gladly list your website for free. Local listings are a must for many small businesses that rely heavily on local sales. Google My Business, Bing Places, and Yahoo Local are the most important and a good place to start. There are many other local listings, prioritize your efforts.
Get reviews and positive feedback: Ask your satisfied customers to post on-line reviews on Facebook, Google Maps, Bing Places, and Yahoo Local. Grease the skid by providing them with incentive such as a coupon, discount, or gift card.
For more details please visit our SEO Internet Marketing page.
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About the Author
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!