Bad links are those incoming links/ backlinks to your website which Google considers “unnatural”. These links could be from a link exchange network or banned sites, while some might be paid links too. Backlinks are one of the key parameters on which Google bases the ranking of your site. Google checks how many of these backlinks lead to your site, whether they are relevant and exactly where they are coming from.
By Alain Houle, Alco Web Design LLC
Quality Falls Victim to Quantity
Typically, any website that had a lot of incoming links would have a higher ranking in comparison to a rival website that had fewer rankings and many businesses would approach SEO companies with these link building requests. The latter would go all out and have a flood of backlinks leading to their client’s sites and everything seemed to work well at that point of time. But most SEO companies also just focused on building links without checking on their relevance or quality.
There was a time when Google did not care too much if a Dentist’s site had a self-storage or home improvement company link leading back to it. But then Google changed. In 2011, it introduced its Panda update and later in 2012, the Penguin update was released. With these updates, the focus shifted from quantity to the quality of links. Panda hounded the sites that had bad links and Penguin followed in hot pursuit. Very soon, many websites saw that their rankings were dipping and so were the traffic and their revenues.
The Bad Link Haunting
The fact of the matter is that even some bad content or links that have been built a number of years ago, can come back to haunt you now. If that has happened to your site, one way of recreating your credibility is to identify those bad links and eliminate them. If Google hasn’t penalized you yet, consider yourself lucky but don’t sit pretty.
Do not wait for bad links harm your website and do nor risk getting banned. Contact Alco Web Design and we will go through all the backlinks to your site with a fine-toothed comb, clean them out and ensure that these bad links don’t mar the credibility of your business. We can also help in building relevant and valid backlinks to your site. For more information, you can contact us or visit our website, www.alcowebdesign.com.