What is Google Analytics?

Google Analytics is an analysis and statistics tracking service that gives website administrators the functionality to analyze the flow of website traffic. There are numerous hosting solutions that have similar software but Google Analytics tops them on all fronts.

​By Alain Houle, Alco Web Design LLC

One of the most notable features of this service is its ability to actually flag some pages as “goals”. This function is very useful in Internet marketing. Irrespective of what the purpose of your website is, Google Analytics will help in making it better.

The Benefits
One of the simplest methods of finding out if a site is doing well, is to track the number of visitors. Though this information is valuable, it does not really tell us anything about what your visitors are navigating when they visit your site. But Google Analytics helps in numerous ways and has some distinct advantages:

• Flexible Reporting- It provides account holders with data in the form of customizable reports. These reports can be set up in such a way that they will collect as well as deliver data based on various individual analytics aspects such as visitors or conversions. It monitors reports and also alerts the user whenever there are any significant changes in activity.
• User Friendly- Not every website manager is super tech-savvy. Google Analytics is easy to use and designed with a very simple interface. There are also numerous online educational resources that users can learn from. For those who want added functionality, the system offers pivot tables and other complex tools that can be used effectively for more in-depth analysis.
• ROI Tracking- Google Analytics helps you interact in a better way with your customers and you can also track the results of any existing campaigns you might have launched. The data that is collected from the system tells the website owners what their visitors are looking for and what they are navigating on the site. Businesses can use this information to make design changes and make navigation simpler.
• Price- This is one major advantage of Google Analytics- it’s free for subscribers who have below 5M page views every month. There is no restriction on the number of pageviews for users who have Google Adwords accounts.

Google Analytics is online analyzing made easy. It’s a great way to keep track of how your business is doing and in developing new website marketing, SEO and search engine marketing strategies. For additional details about Google Analytics, feel free to contact me or visit my website at www.alcowebdesign.com.