Search engines use keywords to index billion of web pages and to rank them against each other. Search Engines Optimization (SEO) is the art of preparing your web pages to take full advantage of your keywords. Sometimes called “on-page optimization”, SEO is usually the least expensive method to bring visitors to a website.
By Alain Houle, Alco Web Design LLC
Research and identify keywords
A keyword is a word or short phrase that a person enters into a search engine when looking for something specific. Selecting the right keywords will bring the right visitors to your website and it is the single most important step of your SEO effort.
In addition to the products and services you offer, think about the needs of your potential customers. If you are a chiropractor, “sport injuries” might be a good keyword. If you are plumber, “how to fix a leaky faucet” might be a good keyword.
No matter how good your SEO expert is, he\she knows very little about your business. Your input is VERY critical to the success of your Search Engines Optimization. Be EXTREMELY concerned about the results if you are not deeply involved with this process.
Establish keywords strategy
The purpose of this strategy is to determine what keyword(s) to use on what page of your website. Keep focus and avoid diluting your keywords by using a maximum of three keywords per page. Existing web pages might need to be re-arranged and additional web pages might need to be created in order to efficiently use each of your keywords.
Work and rework the text of your text
Search engines will reward you for creating original and content rich web pages. Keep your visitors in mind and rework the text of your pages to clearly and accurately describe your content ensuring that your keywords are used a few times and flow naturally through the text. Increase your keywords concentration by eliminating non value added sections that does not use your keywords. Search engines like fresh content, make periodic touchups.
Do not cheat
Search engines are pretty smart these days. Focus on winning on the long run and expect your traffic to build up over time. Webmasters who promise 1000’s new visitors overnight usually plainly lie or use questionable techniques that will get your website in trouble once they are exposed. Refer to the Google Webmaster Guidelines for more details.
Please do not hesitate to contact me or to visit my website for more detail about small business Search Engines Optimization (SEO).
Alain Houle, President
Alco Web Design LLC - http://www.alcowebdesign.com
N1337 Westgreen drive, Greenville Wisconsin 54942