Why should I worry about link building?

Every business that has an online presence will want to enhance it with various SEO and marketing strategies. In this aspect, link building is a very important strategy and it is crucial for Search Engine Optimization.

By Alain Houle, Alco Web Design LLC

But it also has many other benefits and when we handle online marketing or web design for any of our clients, we ensure that the best techniques are used.  Take a look at the benefits of link building:

• Boost Search Engine Rankings- Surveys have proved that almost 7% of consumer sales take place online & an amazing 89% of the online purchases are affected by online research. The Inbound links to your site impacts the position of your website on the search engine results pages.
• Direct visitors To Website- Having quality links attracts real people to your website and placing those links on quality sites is also important. This can go a long way in improving the traffic to your site and this also increases the chances of conversion.
• Adding Credibility- Regardless of which market you are in, there are a number of websites that will be similar to yours in terms of the services/products that are on offer. But when you ensure that your links are placed on various sites, it automatically positions you as a leader in that space. It adds to your credibility and gives you an upper hand against your rivals. 
• Attracting More Quality Links- At the outset, a new site finds it difficult to get links and it is important to get some early successes & build momentum. Once you do this consistently, you will notice that getting quality links is not that difficult any longer.  Once other sites recognize you as a market leader, they will want to link to you.

High Value Marketing Tool
What is even more important is that link building is a very effective marketing tool. Unlike advertisements, high quality links will bring in traffic to your site very consistently, and their influence will be evident for numerous years. Google as well as other search engines always take the age of the link into consideration.

Keep in mind that anyone who links to you has done so because they see value in you and your business and this becomes a very strong selling point for your business. Let Alco Web Design help you with link building for your site. For more information, contact us or visit our website, www.alcowebdesign.com.