Most small business owners know that search engine optimization (SEO) as a vital marketing strategy, but the majority lack the time and skills to do it properly. As a result, many small business websites bring very little traffic and end up being a costly expense, not the smart marketing tool they were intended to be. Here are a few simple but important tips for small business SEO.
By Alain Houle, Alco Web Design LLC, Appleton Wisconsin
If there is one thing we do know about small business owners, it is that they are extremely busy and almost always hustling. Although many small business owners identify search engine optimization (SEO) as a vital marketing strategy, the majority lack the skills or resources to implement everything that is required to get their website on top of the search results where they can be found. At the very same time, most small businesses have limited budgets for digital marketing.
Having a good-looking website is great but not very useful if nobody finds it. Although SEO can be a daunting task, small business owners should pay attention to the following basic guidelines and concepts.
Structure your website using the SEO best practices
The primary reason small business owners struggle with SEO is that their website is not designed with Google in mind. Sure, your website may look good, but if it is not properly structured, very few people will find it. It is critical to develop your website with a strong website structure so that search engines can correctly scan and analyze your web pages.
Choose and use your keywords wisely
The next most critical factor in developing a successful small business website is keyword research and usage. The better your small company website ranks for important search terms related to your business, the more it will be found by potential customers looking for the goods and services you offer. Keep it simple and focus on a limited number of keywords per page. Create additional pages if needed.
Tell the world about your business with online business directories
The telephone books are long gone but these days, online business directories offer similar services. There are hundreds of online business directories, and some are more important than others. Submitting your website to multiple online business directories is time consuming but this service can be automated. By far, the most important business directory is Google My Business (GMB). Setting up a Google My Business profile is straightforward and will significantly help your business to be found on the internet, even if you do not have a website.
Small business website design and SEO services
Alco Web Design provides small business website design and SEO services for a professional and cost-effective presence on the web. We are a small business and understand the needs of small business owners. We provide personalized and dedicated services, and you ALWAYS deal directly with the owner.
For more information or help with small business SEO best practices, keywords selection, and online business directories, please contact us at Alco Web Design LLC and we will get back to you promptly.
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!