The Importance of Content and Long Copy For Better Rankings

Recent researches proved that articles with longer content rank significantly better in Google’s search results. It’s true that many visitors will not have the patience or the time to read lengthy posts, but this happens when the content on the site or blogs is not interesting enough. Longer posts tend to have a much longer shelf life with the search engines as they also gain more social engagement and authority. 

Some Facts 
The minute you team up with a good web designer and content writer you will find a difference in the amount of traffic that comes to your website. Here is how it works: 

• Meet User Needs- Most businesses only focus on SEO. They post content and then only focus on adding loads of keywords and key phrases. In most instances, this makes the content unreadable for the people visiting the website. From Google’s viewpoint, having excessive keywords amounts to spamming. Write content for readers first and then think about the search engines, not the other way around.
• Better Search Rankings- Even as you do this, it’s also important to be found. Even if you have a small short blog which is very impactful, Google might not rank it. If you go on Google and search for any product or service and look at the top10 search results, you will notice that all of them have  pages with at least 2000 words of content.
• More Keyword Matches- In 2013 Google launched its Hummingbird algorithm. This focused on searching high-quality content websites that have meaning and substance. Long tail keywords are the best to use as those are the ones that match customer queries the best. Market research  has also proved that visitors who have used a long-tail keyword, convert much better compared to those who don’t.
• More Social Engagement & Links- People are much more likely to share content that is longer as they feel it is more valuable. Google also factors-in the total number of backlinks and social shares into a website’s ranking so you want your articles to be shared.

At the end of the day, both quality and length of the content matter. For more information about how we can build great content for you, contact us or visit our website, www.alcowebdesign.com.