The one thing to keep in mind is that when you build landing pages, ensure they have all the relevant elements. Try to increase the number of landing pages on your site and see lead generation levels increasing by almost 55%.
By Alain Houle, Alco Web Design LLC
If you have heard about landing pages and wondered what their relevance is- read on. The primary aim of having landing pages is to effectively convince your visitors to provide you with his/her information in lieu of a good product or service offer. It is an ideal way of converting a visitor into a lead.
It is important for small businesses to have at least a few landing pages on their websites. But what is more important is that these pages have some means for capturing contact data. Most businesses focus on their organic rankings via Google but tend to forget the sales aspects and strategies.
Why Do I Require Landing Pages?
The final objective of having landing pages, is to have visitors purchase immediately, but this is a very idealistic expectation. Almost 96% of 1st-time visitors are not really ready to buy, and that is exactly why landing pages are important. Once you have some contact data, it will be easier for you to nurture them through the sales funnel and continue marketing to them via phone calls, social media or email. The larger the number of landing pages, greater the chances of generating leads.
We at Alco Web Design have a great deal of experience and expertise in this field. For all your Web design needs contact us or visit our website, www.alcowebdesign.com.
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About the Author
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!