Redesigning a website is like rolling a dice; you can’t really know how your customers would respond to it. While you can make reasonable predictions about the response you might get, it’s not possible to truly understand what the response would be.
By Alain Houle, Alco Web Design LLC
At Alco Web Design LLC, our designers believe there are some steps you can take before the redesign process that would minimize the risks and they’re listed below.
Understand What Works
Have you ever heard the phrase ‘why fix if it ain’t broke?’. It applies perfectly to website redesign. While a regular update is necessary to keep the website looking fresh and current, you don’t need to sacrifice familiarity to achieve that result. One of the best examples of this is the Amazon.com website.
The design concept and colors have changed very little over time, but the company regularly upgrades the look and polish of the platform. It’s important to study your existing website keenly and understand what works in this.
For example, if the color scheme appeals to your audience, don’t change it. If you understand the best aspects of your website, you can come up with a solid plan to redesign your website around them.
Always Focus on The User
Everyone has different preferences and sometimes they can clash. At times business owners have their own design preferences that their target audiences might not appreciate. In such cases, you need to find a middle ground where your design aesthetic meets the demands of your target audience. You need to keep in mind that the customer always wins. You need to create something that’s user-centric and would provide them with the best experience with your company.
Evolution Instead of Revolution
It might be more convenient to overhaul the entire website at one stretch rather than add improvements and updates regularly, but the results are usually very disturbing to website users and customers. Sudden and drastic design overhauls almost always lead to disaster.
It’s a better idea to study the website carefully, monitor visitor behavior, and create a redesign plan based on that information. You can make small updates to your website regularly and make sure the change us steady and gradual.
You can always get in touch with us if you want more information on website redesign or our services here at Alco Web Design LLC. Just give us a call on 920 8504642. You can also fill in this contact us from and we will get back to you promptly.
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About the Author
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!