It’s never a good idea to jump to the redesign bandwagon every time the performance of your website drops. Should I slightly modify or completely redesign my website?
By Alain Houle, Alco Web Design LLC
If you deeply modify your website all the time, you might ruin your brand presence and see a drop in conversions rates. Website redesign is always a step you should take carefully and this information might help you make that decision.
Sometimes all you need to do is change small aspects of your website to see a great improvement in conversion rates. At Alco Web Design LLC, we’ve seen minor changes in layout, color, headline, and even background images lead to an increase in conversion rates. Experts believe that companies should change and update their website every 4 to 5 years.
Now, this doesn’t have to be a big redesign because subtle changes and small accents can do wonders. This is often called evolutionary design where the looks of the website grows with the time and market. A good example of this would be the Amazon website. The company website’s overall look and feel hasn’t changed much but subtle alterations make it look current, modern, and interesting.
That website has never needed a major design overhaul and if they attempt to do it, they might lose considerable amount of customers. It’s important to recognize that people prefer familiarity and comfort when it comes to user experience and design.
Optimization and evolutionary design might be a safe step to take, but sometimes you need a redesign. You should approach an experienced designer when:
If you want more information on optimization, redesign, and our services; don’t hesitate to contact us at Alco Web Design LLC. Just give us a call on 920 850-4642. You can also fill in this contact us from and we will get back to you promptly.
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My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!