As a business with an online presence, you have hired a company to handle SEO for you. Analytics show that you also have a significant amount of traffic coming to your website, but your visitors are not staying in your website- They just vanish! This can be extremely frustrating for a business owner. When it comes to catching the attention of customers, the competition is very high.
By Alain Houle, Alco Web Design LLC
Things that Can Go Wrong
So, what is it that is going wrong and how can it be rectified? If the search engines are bringing visitors to your site, but your site is unable to hold their attention long enough, it may simply means the page layout may dull, confusing, boring, colorless. Be objective when you are looking at your site, and see how the overall effect is, at first glance. If you find that it looks very cluttered and that there is too much of information on the home page- that is likely where your problem lies.
Things that can be done
The simple fact is that visitors to your site want to see web content that is laid out in an interesting manner. If visitors do not find your site attractive, they will go looking for more attractive ones. Luckily, this is something that an expert Web Designer will be able to fix for you. The website layout can be restructured, the clutter can be removed, graphics can be used to emphasize the areas that have more important information and attractive colors can be added.
In addition to this the links should be placed in such a manner that visitors are able to navigate the site more easily. Making these changes can go a long way in improving your conversion rates and increasing your bottom line. The longer people stay on your site, more the chance of them making an enquiry or a purchase and that is exactly what successful marketing is all about.
The logic behind this is simple- would you enter a store that had dull and drab window dressing or one whose display windows were attractively decorated? It goes without saying that you will prefer to shop at the latter and even if both the stores sell the exact same products, when it comes to profitability- it’s the display that will make an impact.
Similarly, when you have a website, you want to catch the attention of your visitors and encourage them to browse around- that is exactly what good web layout will do for your site. For more information and the best Web Designing services, contact us or visit our website, www.alcowebdesign.com.
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About the Author
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!