Since the introduction of the smart phones, website design evolved and continues to evolve at a very rapid pace. Every strategy, aspect and technique will have to be revisited and modified and the changes that are incorporated into web development will have to be in sync with current trends.
By Alain Houle, Alco Web Design LLC
Talk about current trends brings to the fore the aspect of the fast pace at which smartphones and other mobile devices are now being used to source information and search for products and services. This fact is very important from the viewpoint of online marketing.
The “Where” Factor
Marketing is a lot of positioning a product or service in the right manner; but it is also a lot of reaching out to customers, where they are going to be. In this case, that “where” are their mobile devices. It’s important to ensure that your business website is mobile responsive. This means that the look of the site will remain unaltered regardless of the device that it is being viewed on. There will be no warp and no loss of resolution and the site will be visible on a mobile phone screen, as well as it is on a desktop screen.
Improving Customer Experience
In effect, this improves the customer experience. It goes without saying that if a user is looking for a particular product or service and finds it difficult to look for it on your site; they will immediately go to another site. Enhancing the user experience is about ensuring that customers are able to get all the information they are looking for in a user-friendly manner. At the end of the day, online marketing is about making an impact and that is exactly what Responsive Web Design helps you do.
Users do not want to be shackled to a PC any longer- they want to surf the Internet and buy and order products while they are on the move. The minute you reach out to these customers in the zone that they want to be in, it gives your online sales effort a distinct boost. This is the impact of Responsive Website design.
Being the Change
This is something your Web Designer will be able to help you with. It increases your conversions, improves your Return on Investment and adds to your bottom line. When it comes to online marketing strategy, do not leave any stone unturned. For more information about Responsive Web Design, contact us or visit our website, www.alcowebdesign.com.
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About the Author
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!