Writing is writing isn’t it? So why making such a fuss about writing for the web? Simple: On the web people do not really read, they skim through. This makes a world of difference!
By Alain Houle, Alco Web Design LLC
On the web people scan through a lot of content within a short period of time simply because they have so much information easily available at their fingertips. If they are unable to find what they are looking for at a glance, they will simply move to another site. Unless they are interested, market research has shown that on an average, a viewer will stay on a site only for 5-20 seconds before they leave.
Tips to create the best Web content
Knowing that you have just a few seconds to make an impact and hold the attention of a visitor, here are a few tips to create engaging Web content:
For any question or for some help with writing content for your website, visit our website or simply contact us, we can help!
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!