For most small business owners, their website is the most important component of their online presence. This is why it is so important to get it designed and maintained by an experienced small business website design expert. But here is a little-known secret: A successful website is not a set-and-forget project.
By Alain Houle, Alco Web Design LLC
Updating your Website - Why it Matters
Things change all the time on the internet. If you don’t update your website regularly and your competitors do, your website will quickly become nowhere to be found. To stay on top of the search engines results, websites need to be periodically touched up by an SEO expert. Let’s take a detailed look at why you should have your website checked and updated periodically:
Website Security Matters
Website security is a big deal, regardless of whether you’re a small business or a larger one. It is common to hear about hackers attacking business website and stealing customer information (this week it was Facebook, again). Those breaches negatively impact your customers, but it is not all. The day your existing and prospective customers lose trust in your ability to protect their personal information, you will lose their business.
Be careful when collecting personal information from your customers and make sure your website is safe and secure. Hackers are creative and discover new vulnerabilities every day. Work with experts and periodically ask your Web Designer to make sure your website security is up-to-date.
Fresh Content Matters
Search engines reward websites with fresh content by increasing their rankings on the search results. This makes them easier to be found by prospective customers. Websites with older content slowly disappear from the top of the search results and eventually do not get found.
Nobody wants to visit a website that has outdated content. In addition to please the search engines, fresh content will let your visitors know that you are serious about your business and that the products and services you offer can be trusted.
Periodic SEO Touch Ups Matters
Make sure to ask your SEO expert to periodically touch up your website at least twice a year. Search engines change their ranking algorithms hundreds of times per year. Periodically reviewing the relevancy of your keywords and how they are being used throughout your website is a good idea. If done frequently, small and inexpensive changes are usually enough to keep your website fresh and crisp.
Updated Design Matters
A visually appealing and easy to use website will convince potential customers about the seriousness of your small business. Make sure things look good, and that everything is fully functional. These days, more and more people use phones or tablets when browsing the web. Think about your mobile visitors and don’t overlook the mobile version of your website that is a must for small businesses.
Top Quality Small Business Web Redesign Services
As you can see, there are many distinct advantages to updating your site on a regular basis and getting this work done by an SEO expert. At Alco Web Design LLC, we provide customized solutions to our clients and make sure that their website gets the visibility it needs.
You can always get in touch with us if you want more information or consider touching up or modernizing your small business website. Just give us a call at (920) 850-4642 or fill up the contact us form and we will get back to you promptly.
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About the Author
My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!