The Relevance of Analysis
The main reason is because the sites that are successful help their visitors meet the main reason for their visit without any kind of fuss. A large percentage of sites either underperform or fail because they do not focus on the business objectives of their sites and do not measure the performance of their online platform against their target audience. This is where website analysis comes into the picture. A good web design and development company will also always provide website analysis services. 

In-Sync with Your Audience
The software shows you how successful you have been in meeting the objective of your site. It will also reveal exactly which of the marketing channels are functioning & which ones aren’t; the pages or sections of your site that are popular and which ones your visitors are avoiding. When you have all this information, the company that is helping you with online marketing will then draw out a detailed marketing strategy and alter certain elements of your website so that it actually works for your business. 

Local Marketing Strategy
If certain marketing channels do not seem to be working for you, it’s best to abandon them and focus on the ones that are giving you more visitors and business. In addition to these functions, website analysis tools are also able to capture the geographical location of your customers and if you are using Local SEO and targeting local customers, you will also get a view about how well the strategy is working.

As an online marketer, you have to learn to be flexible and adaptable and it’s also very important to have a very good online marketing partner to help you with Web Analytics. For more information, contact us or visit our website, www.alcowebdesign.com.

One of the most notable features of this service is its ability to actually flag some pages as “goals”. This function is very useful in Internet marketing. Irrespective of what the purpose of your website is, Google Analytics will help in making it better.

The Benefits
One of the simplest methods of finding out if a site is doing well, is to track the number of visitors. Though this information is valuable, it does not really tell us anything about what your visitors are navigating when they visit your site. But Google Analytics helps in numerous ways and has some distinct advantages:

• Flexible Reporting- It provides account holders with data in the form of customizable reports. These reports can be set up in such a way that they will collect as well as deliver data based on various individual analytics aspects such as visitors or conversions. It monitors reports and also alerts the user whenever there are any significant changes in activity.
• User Friendly- Not every website manager is super tech-savvy. Google Analytics is easy to use and designed with a very simple interface. There are also numerous online educational resources that users can learn from. For those who want added functionality, the system offers pivot tables and other complex tools that can be used effectively for more in-depth analysis.
• ROI Tracking- Google Analytics helps you interact in a better way with your customers and you can also track the results of any existing campaigns you might have launched. The data that is collected from the system tells the website owners what their visitors are looking for and what they are navigating on the site. Businesses can use this information to make design changes and make navigation simpler.
• Price- This is one major advantage of Google Analytics- it’s free for subscribers who have below 5M page views every month. There is no restriction on the number of pageviews for users who have Google Adwords accounts.

Google Analytics is online analyzing made easy. It’s a great way to keep track of how your business is doing and in developing new website marketing, SEO and search engine marketing strategies. For additional details about Google Analytics, feel free to contact me or visit my website at www.alcowebdesign.com.