Most small business owners know that search engine optimization (SEO) as a vital marketing strategy, but the majority lack the time and skills to do it properly. As a result, many small business websites bring very little traffic and end up being a costly expense, not the smart marketing tool they were intended to be. Here are a few simple but important tips for small business SEO. By Alain Houle, Alco Web Design LLC, Appleton Wisconsin If there is one thing we do know about small business owners, it is that they are extremely busy and almost always hustling. Although many small business owners identify search engine optimization (SEO) as a vital marketing strategy, the majority lack the skills or resources to implement everything that is required to get their website on top of the search results where they can be found. At the very same time, most small businesses have limited budgets for digital marketing. Having a good-looking website is great but not very useful if nobody finds it. Although SEO can be a daunting task, small business owners should pay attention to the following basic guidelines and concepts. Structure your website using the SEO best practicesThe primary reason small business owners struggle with SEO is that their website is not designed with Google in mind. Sure, your website may look good, but if it is not properly structured, very few people will find it. It is critical to develop your website with a strong website structure so that search engines can correctly scan and analyze your web pages. Choose and use your keywords wiselyThe next most critical factor in developing a successful small business website is keyword research and usage. The better your small company website ranks for important search terms related to your business, the more it will be found by potential customers looking for the goods and services you offer. Keep it simple and focus on a limited number of keywords per page. Create additional pages if needed. Tell the world about your business with online business directoriesThe telephone books are long gone but these days, online business directories offer similar services. There are hundreds of online business directories, and some are more important than others. Submitting your website to multiple online business directories is time consuming but this service can be automated. By far, the most important business directory is Google My Business (GMB). Setting up a Google My Business profile is straightforward and will significantly help your business to be found on the internet, even if you do not have a website. Small business website design and SEO servicesAlco Web Design provides small business website design and SEO services for a professional and cost-effective presence on the web. We are a small business and understand the needs of small business owners. We provide personalized and dedicated services, and you ALWAYS deal directly with the owner.
For more information or help with small business SEO best practices, keywords selection, and online business directories, please contact us at Alco Web Design LLC and we will get back to you promptly.
0 Comments
Getting your customers to post reviews about your products and services can be one of the most beneficial ways to increase your ranking on Google and boost sales. Many business owners feel that reviews don't do much for their business and focus on other marketing activities. However, almost 80% of potential customers will look up a company’s website, read its reviews, and check its star rating before making their purchase decision. This fact makes it very important for you to encourage your customers to post reviews after they have purchased your product or service. By Alain Houle, Alco Web Design LLC Customer Reviews- How You BenefitThere are three key benefits of customer reviews:
Why Do Reviews Matter So Much?Google always focuses on delivering the most beneficial & relevant results for all local searches. Not only are they interested in knowing what your business does, but how your customers perceive it. To a great extent, they determine this by the number of reviews you have overall and what your average star rating on GMB is. Very recently, Google has also updated its online map searches layout to display reviews and ratings very prominently. When it comes to Local SEO rankings, the quantity and quality of reviews become vital ranking factors. Business listings with a higher number of reviews are perceived as more credible than businesses with fewer or poor reviews. How To Encourage Customers To Post ReviewsOne of the best ways to maintain control over your reviews and maximize their effect is to encourage customers to post reviews about your business, on your Google+ Local page. This aspect is something you need to prioritize. It's also crucial that you source reviews ethically and efficiently. Here are some ways to do that:
In simple words, Internet marketing is marketing of services and products via the internet. From a very broad perspective, this is a very cost-effective method of reaching the maximum number of people. It’s ideal for small businesses who want to target a local audience as well as large companies that need a global reach. By Alain Houle, Alco Web Design LLC There are numerous strategies that can be used by companies who want to use website marketing to extend their reach and increase sales.
Common Methods The most common methods of online marketing are Search Engine Marketing, paid advertising, E-publishing and networking. Let’s take a look at the different types of marketing and how they work. Search engines work best when a website is indexed well. The page rank that your website receives will decide where it is placed on search results. A higher page rank means more website traffic. Getting that high page rank is all important when it comes to visibility on the internet and your chances of being found by your targeted customers. I have outlined these methods for you:
Consistency counts There are numerous other mediums of internet marketing but these are the most basic. Understanding and mastering these is the best way to get started and it will give your business that head start it needs. Your online presence and your marketing efforts cannot be built in a day. Online marketing success is about using all the relevant methods and making a continuous and concerted effort. For additional details about Internet marketing, feel free to contact me or visit my website at www.alcowebdesign.com. Every day I work with small business owners that try to save money by doing all or part of their website work themselves. Most of the time it is not a good idea because the time spent on the website is simply taken away from the time spent on their business. In other words, they should make much more money running their business instead. By Alain Houle, Alco Web Design LLC My most successful customers are those who work closely with me to design\optimize their websites and save their time and energy for free internet marketing. Internet marketing is the art of turning your website into a powerful marketing tool. Many internet marketing techniques do not require any specific knowledge and can be implemented for free. Here are a few ideas:
Please do not hesitate to contact Alco Web Design or to visit our website if you have any questions about free internet marketing.
Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 Website promotion is an extension of conventional marketing and advertising. Every time you open the mouth, tell the world about your website. Your website name should appear on your business card, letter heads, invoices, yellow pages, promotional items, advertisement, ect. By Alain Houle, Alco Web Design LLC
Please do not hesitate to contact Alco Web Design if you have any questions about how to build initial website traffic for free. Alain Houle, President Alco Web Design LLC - http://www.alcowebdesign.com N1337 Westgreen drive, Greenville Wisconsin 54942 920-850-4642 |
Categories
All
Your HostMy name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!
|